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Six Principles for a New St. Louis NFL Stadium

by Governor Jay Nixon


Strong protections for taxpayers and no new tax burden on Missourians.


A private financial commitment from the NFL and its local franchise.


The new stadium must be held as a public asset – owned by and for the benefit of the people.


Construction of a stadium would need to provide good-paying jobs for Missourians.


There must be a plan to maximize the ongoing economic value of the existing Dome.


The project must result in the redevelopment of a blighted area that would remain blighted if not for the construction of a stadium.


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Governor Jay Nixon has formed a task force to develop plans for an NFL stadium project on the North Riverfront of downtown St. Louis that could be the new home for the St. Louis Rams, as well as related enhancements to the Edward Jones Dome and America’s Center convention facility. This task force is led by Dave Peacock and Bob Blitz, with strong support from other leaders in the St. Louis community.

Dave Peacock

Peacock is a native St. Louisan, with extensive experience in matters related to the NFL. While with Anheuser-Busch, Peacock worked directly with the NFL on advertising and marketing, overseeing the company’s partnership with the league to position Bud Light as the official beer sponsor of the NFL.

Bob Blitz

Blitz is a founding member of Blitz, Bardgett & Deutsch, was part of the legal team that helped bring the Rams to St. Louis from Los Angeles in 1995.

John Loyd

Loyd was named in February 2015 by the St. Louis Regional Convention and Sports Complex Authority as Developer’s Representative to consult on stadium construction and design.

Barrett Sports Group, LLC

Based in Manhattan Beach, California, Barrett Sports Group (BSG) is a sports management consulting firm that will provide a comprehensive review and evaluation of NFL stadium deal structures and leases, and will assist in developing cash flow models for the new stadium and the team.

Columbia Capital Management, LLC

Based in Overland Park, Kansas, Columbia Capital Management is a municipal advisor that will provide guidance on funding strategies to develop the financing plan for a new stadium.

Downtown Now!, Inc.

Downtown Now! is the development entity aligned with Downtown STL, Inc., a community based organization devoted to increasing investment in downtown St Louis through public/private partnership.


The St. Louis office of FleishmanHillard, a full-service international communications firm based in St. Louis with more than 80 offices worldwide, will serve the task force with communications support, content and strategy.


Based in Philadelphia, SMG is an industry-leading private facility management company that will provide pre-development consulting services, including developing economic modeling and forecasting for the new stadium project and reviewing the conceptual and schematic design for the project


HOK, based in St. Louis, is the task force’s design and architecture firm for the stadium. HOK is one of the world’s leading designers of stadiums, arenas and mixed‑use entertainment districts.

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